Farusa is experiencing the increasing optimism amongst other the existing small and medium-sized enterprises. The shortage of wood can give the specialist in Heavy Duty corrugated cardboard packaging another push forward.
Author: Lisbeth Petersen / Odsgard A/S / PackMarkedet
We’re actually pretty busy.This is the spring message from manufacturer Arne Hammer one year after the start of this, to say the least, strange time, as he calls it. The owner and manager of Farusa in Farum has hardly set foot in the production halls since November 2020. During the entire Corona pandemic, the production of the company’s Heavy Duty corrugated packaging has been maintained. To avoid mutual risk of infection, the administration and production have worked behind their own closed doors, and the majority of the sales presentations have taken place online to customers throughout Scandinavia.
- It is in many ways completely grotesque when we are sitting and offering customized packaging to a customer in front of the screen, while we knock on a piece of corrugated cardboard and say: “Can you tell how strong it is?”, says Arne Hammer with a smile shaking his head.
We feel the optimism among the customers
Nevertheless, Farusa has managed safely through the crisis.
- Our focus is in particular on transport packaging for exporting customers throughout Scandinavia, and although the market has been lying still, we have only experienced a moderate decline. Over the past sic months, we have gained back some of what was lost, and we can also feel increasing optimism among our customers, he says.
It is especially the small and medium-sized export companies in need of tailor-made packaging that breathe the morning air and increasingly turn to Farusa. The particular robust form of Heavy Duty corrugated cardboard, which is used in manufacture boxes in Farum, can carry thousands of kilos, withstand water and frost and handle all modes of transport. At the same time, the boxes are a sustainable choice, as they can either be recycled for years or recycled 100% for new cardboard boxes. This has made many customers turn their attention away from their previous custom-made wooden-packaging and plywood-packaging and towards Heavy Duty corrugated cardboard.
Paper market so far not affected
This tendency is further intensified now, points out Arne Hammer:
- Right now, there is a huge demand worldwide for all kinds of materials not least wood. In addition to the growing consumption in the Scandinavian domestic markets, the construction industry in the USA is almost absorbing all the blond woods from the Nordic countries. This leads to shortages and sharply rising prices.
In the market for paper- and thus also for corrugated cardboard, there is also great demand and rising prices, but so far it does not seem to indicate that it will be affected in the same way. If customers who need the heavy duty packaging suddenly have to pay 30% more for wood products they may want to explore the possibility of using Heavy Duty corrugated cardboard packaging instead. Among other things, we have also used the time during the Corona pandemic to create a new website, where we emphasize information about the increasingly green and sustainable benefits of using corrugated cardboard for packaging solutions, says the manufacturer.
Contact:
Phone: +45 4434 0999
emballage@farusa.com
#HeavyDuty
